Search engine optimization is the term given to optimizing a website to appear among the top results of a search engine’s result page. As the Internet is expanding, everyday new websites are being published and new businesses are trying to gain customers through the Internet.
Unless a website appears on the first page of a search engine, it has a very low visibility to the users. As per a report, almost 90% percent of the total traffic clicks on the links on the first page of search engines. Out of this 90% traffic, almost 65% visitors clicks on the top-three links combined. Thus, it is clear that unless your website ranks among the top three results, it has a very less chance of attracting visitors and converting them to customers.
Search engine optimizing encapsulates the strategies and techniques that are adopted to rank a website as high as possible. There are hundreds of factors that can affect a websites ranking including its age, incoming links, quality of inbound and outbound links, the number of articles, the audience it targets, the competition in that particular niche and many more.
With artificial intelligence becoming smarter with every passing day, search engines are making life difficult for webmasters to rank their site easily. Time, effort and monetary investment are an important factor along with in depth knowledge of how to rank a website in a particular niche.
Long tail keywords are used to rank websites due to many advantages. First there is generally less competition. Secondly, visitors using long tail keywords are qualified leads that are interested in buying some product or service.
If you are interested in gaining new customers from the Internet, you may need to hire a professional to assist you in representing your business online. The professional with develop a solid plan to build your business’ reputation online via gaining the best ranking for your site. SEO is an ongoing process that you will need to invest your time and efforts in. Therefore, it is important that you begin with a certain plan of action and continue to persevere and make necessary changes to get the desired results.