Google Adwords is an advertisement service that allows users to create advertisements that are then displayed on the Google search results. It is the largest online advertisement service in the world, and also constitutes 97% of Google’s total revenue. In short, it is a highly successful service. However, let us how discuss what are the specific advantages to using Google Adwords.
One of the major advantages of Google Adwords is that it requires a small initial investment. It works on the principle of Pay Per Click, which means that you do not have to pay to display your advertisement. You only have to pay when someone clicks your ad and visits your site. This means that you can log in to your Google Adwords account, create an Advertisement, and display it without spending a lot on it. You do have add your credit card details, however the actual spending is much limited and only dependent on the number of clicks that happen for your advertisement. Another major advantage is that Adwords rewards advertisers who create the most relevant ads. This means that you don’t have to pay a lot to get the maximum returns: you can just create a highly relevant advertisement, and pay a lot less than your competitors, and still get better returns.
Targeted advertising and relevance are two other major advantages of Google Adwords. Your ads in the Adwords network can be geo-targeted, which means they can be targeted for specific countries and regions. This allows you to reach the market where you are located. Relevance refers to the fact that the keywords that are relevant to you site are more closely associated with your ad, which makes them all the more relevant. Finally, perhaps the most surprising benefit of Google Adwords is that it is a very quick way to increase the total number of visitors for your sites. Once the ad goes live, the visitors will start coming from that moment onward. Which makes it the fastest way to increase traffic, when you want it. So when you want a sudden boost in visitors to your website, its time to create a new ad campaign in Google Adwords.