Tag: marketing

WordPress For Building Successful Websites Without Writing Any Code

The Internet is growing by leaps and bounds. Millions of new users are making use of the Internet for various purposes. Some of these visitors come online for shopping while others come online for selling their products and for finding information that they need.

The technology that supports this immense infrastructure is also evolving at a rapid pace. Gone are the years when websites were built with custom code. Today, it is possible to start a website in a few hours without much technical knowhow.

If you are looking to start a blog or a website to sell something online, you can use WordPress as a platform of your choice. WordPress is a software that helps you build meaningful and technologically superior websites without any coding knowledge. With some basic knowledge of web servers and using hosting account, you can install WordPress and start a website in a few hours.

The essential customization in WordPress comes in the form of themes. Different WordPress themes are used by different users depending on their needs and preferences. Some WordPress themes are suitable for blogs while others are designed to promote products and services. Some are visually more appealing for readers while others provide just the basic functionalities.

The choice of a WordPress theme would depend on various factors. If you are a beginner in the field of website development and blogging, you can start with a free basic theme. There are several of these themes available through WordPress. You can install and use them without having to pay anything. Hundreds of programmers and front end developers are developing new themes every day. These people license their themes through marketplaces such as ThemeForest.

If you are an advanced internet marketer, you would want something more suitable for your business or blog. Thus, you can install a paid theme on your website for added functionalities and features. When you buy a paid theme, you may get the license for a limited period or for the lifetime. Moreover, majority of the theme sellers also provide installation and other support. If you are experiencing some difficulty installing the theme, you can contact the seller. They will help you. With some patience and practice, you will be able to run a successful WordPress site with a paid or free theme.

See an example

Understanding Search Engine Optimization

Search engine optimization is the term given to optimizing a website to appear among the top results of a search engine’s result page. As the Internet is expanding, everyday new websites are being published and new businesses are trying to gain customers through the Internet.

Unless a website appears on the first page of a search engine, it has a very low visibility to the users. As per a report, almost 90% percent of the total traffic clicks on the links on the first page of search engines. Out of this 90% traffic, almost 65% visitors clicks on the top-three links combined. Thus, it is clear that unless your website ranks among the top three results, it has a very less chance of attracting visitors and converting them to customers.

Search engine optimizing encapsulates the strategies and techniques that are adopted to rank a website as high as possible. There are hundreds of factors that can affect a websites ranking including its age, incoming links, quality of inbound and outbound links, the number of articles, the audience it targets, the competition in that particular niche and many more.

With artificial intelligence becoming smarter with every passing day, search engines are making life difficult for webmasters to rank their site easily. Time, effort and monetary investment are an important factor along with in depth knowledge of how to rank a website in a particular niche.

Long tail keywords are used to rank websites due to many advantages. First there is generally less competition. Secondly, visitors using long tail keywords are qualified leads that are interested in buying some product or service.

If you are interested in gaining new customers from the Internet, you may need to hire a professional to assist you in representing your business online. The professional with develop a solid plan to build your business’ reputation online via gaining the best ranking for your site. SEO is an ongoing process that you will need to invest your time and efforts in. Therefore, it is important that you begin with a certain plan of action and continue to persevere and make necessary changes to get the desired results.