Google AdWords is Google’s pay per click advertising system. Created in 2000 by Google, it has been a huge success. It has allowed millions of businesses to reach potential consumers at economical cost. All types of online and offline businesses use this service to sell their product or service. There are many advantages of using Google AdWords for businesses.
Quick Return on Ad Spend
It can take months to obtain organic high page rank in search engine results through search engine optimization techniques. On the other hand, there is immediate response when advertised through AdWords. The campaign immediately starts running live on relevant sites. A business can start receiving customers immediately after getting the marketing campaign live.
In traditional advertising methods, advertisement is shown to all types of people, even to people who are not interested in the advertised product. It is a highly inefficient advertising method. Advertisements appearing through Google AdWords are also visible to all types of people but the advantage is that the advertiser can choose per impression pricing to pay only when someone clicks on the ad link. It is called targeted advertising which gives better return on marketing investments.
It is very difficult to analyze and measure the effects of an advertising campaign when other types of advertising methods are used. That is not so with the Google AdWords which comes with several analytical tools. These tools let advertisers check different types of data. It helps fine tune the advertising campaign. Better marketing campaign can be planned for future based on the data of previous advertising campaigns.
Control over Ad Budget
Google AdWords allows its advertisers better control over advertising budget. It has a bidding system where marketers bid for keywords high in demand. The cost can be a few cents to several dollars. Per impression pricing alternative is also available.
It is up to the marketer to schedule the advertisement campaign. The advertiser can decide at what time the advertisement should run, for how long it should run and on what days it should run. Keyword analytic tools help find trigger words which can be used to target only potential consumers.
These advantages have made Google AdWords a favorite of advertisers.