Creating a successful Facebook advertising campaign is dependent on the actual offer, advert copy and audience targeting. All these pillars provide much needed assistance to the ad campaign. However, the offer is the most crucial. The audience must be provided a hook to opt-in or click-through. The following offer types tend to work best on Facebook.
Cheat Sheets and Checklists
Offer your Facebook fans valuable information bits as cheat sheets, check lists, reports, or guides and they will be enticed to click.
Tool Kits
A resource list or tool kit is another product type that provides the means necessary for achieving specific objectives instead of the information to attain a goal. There isn’t a major difference here. The distinguishing factor is primarily in the content, which is a software product or vital information sources list. The product may still be the report, but there could be a mention about the resources or tools in the copy.
Videos
Rich media content such as videos are good data mediums because reading doesn’t grab everyone’s fancy. Most people often like to relax and watch, and they’ll let their email addresses pay for the convenience.
Webinars
Facebook advertising is almost perfect for webinar promotion, despite these working the best mostly for recognized people. If you have provided some value to people in the past, they’re likely to mark their calendars for your future events. The value offering could take shape of a video, checklist or anything else.
Free Book Offer
If you have content to dispel, there’s a valuable strategy in hand. You can try any of these two methods. Make a book offer or provide the most valuable and outstanding piece of information in the book.
Physical Items
All the above mentioned ideas are connected to digital products – they are instant, simple to deliver and easy to order. Physical products are also an option if you can play on user impulses.
The product choice is crucial. It must be something people should pick up sans too much thought. If it is possible to imagine it inside a rack besides a Staples or Home Depot cash desk, you are right on track. Again, the goal is to make people click.
