Why Use Google Adwords

In the world of online marketing, businesses have two main goals, to increase traffic and boost their conversion rate. This can be attained through increased online presence and higher search engine rankings. Google Adwords can help business owners to meet these two goals. However, proper implementation is needed since the ads campaign can be costly if there is high traffic but low conversion rate. For this reason, business owners should consider hiring experienced marketing firms which are familiar with the Google Adwords and Adsense programs. This will increase their odds of getting value for their money. Having knowledge of how the program works will also make it easier for business owners to make a decision.

Google Adwords is an online advertising program allowing advertisers to post adverts on third party high-traffic websites as well as search results pages. When ads are placed on third party websites, which have been enrolled for the Google Adsense program, they will appear on within, on top of, below or on the sides of web content. When visitors click on any one of those ads, they are redirected to the advertiser’s main website where they can make a purchase or subscribe to a service. By allowing advertisers to post ads on their sites, publishers are paid a fixed amount of money for each click. Similarly, advertisers pay for every click.

Compared to search engine optimization and other online marketing strategies, using Google Adwords has numerous benefits. While it may cost much more than other strategies, it offers desirable results to business owners. For instance, once you set up your campaign and launch it, you can start expecting results almost immediately. This is because Google continuously identifies high-traffic websites which are best suited for a particular product or service. If you bid for the right keywords, you can get a priority ranking when internet users run a search on those keywords and phrases. This usually comes in form of a sponsored link on top of the search result’s page. In addition to becoming more visible on the internet, you can expect Google Adwords to increase your sales since the traffic you get is made up largely of internet users who are searching for the products and services you’re offering.

 

Benefits of Google AdWords for Businesses

Google AdWords is Google’s pay per click advertising system. Created in 2000 by Google, it has been a huge success. It has allowed millions of businesses to reach potential consumers at economical cost. All types of online and offline businesses use this service to sell their product or service. There are many advantages of using Google AdWords for businesses.

Quick Return on Ad Spend
It can take months to obtain organic high page rank in search engine results through search engine optimization techniques. On the other hand, there is immediate response when advertised through AdWords. The campaign immediately starts running live on relevant sites. A business can start receiving customers immediately after getting the marketing campaign live.

Targeted Advertising
In traditional advertising methods, advertisement is shown to all types of people, even to people who are not interested in the advertised product. It is a highly inefficient advertising method. Advertisements appearing through Google AdWords are also visible to all types of people but the advantage is that the advertiser can choose per impression pricing to pay only when someone clicks on the ad link. It is called targeted advertising which gives better return on marketing investments.

Better Analytics
It is very difficult to analyze and measure the effects of an advertising campaign when other types of advertising methods are used. That is not so with the Google AdWords which comes with several analytical tools. These tools let advertisers check different types of data. It helps fine tune the advertising campaign. Better marketing campaign can be planned for future based on the data of previous advertising campaigns.

Control over Ad Budget
Google AdWords allows its advertisers better control over advertising budget. It has a bidding system where marketers bid for keywords high in demand. The cost can be a few cents to several dollars. Per impression pricing alternative is also available.

Better Scheduling
It is up to the marketer to schedule the advertisement campaign. The advertiser can decide at what time the advertisement should run, for how long it should run and on what days it should run. Keyword analytic tools help find trigger words which can be used to target only potential consumers.

These advantages have made Google AdWords a favorite of advertisers.

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