How Google Adwords Work

Now that business owners have realized the importance of having a strong online presence, there is a war on the internet. Businesses are fighting for traffic and having a website simply does not cut it anymore. On the other hand, organic SEO, may not give you the quality of results you are looking for. After all, it requires a lot of work and takes a long time. Furthermore, it attracts all kinds of traffic, so the conversion rate is usually low. On the other hand, Google Adwords does not require any work. In fact, all you need to do is set up your account and attach your credit card. Once the campaign is launched, you can start getting high quality traffic. The beauty of Adwords is that it mainly targets individuals who may be interested in the products or services that you may be offering.

How it Works

The first step, as mentioned above, is opening an account with Google and adding your payment information. Next, Google creates banner ads based on the keywords you have specified and places them on third party websites that have been signed up for the Adsense program. The ads are also placed on the search results page of the Google search engine. They usually appear on top of all other ads. If internet users are interested in the information contained in the banner ads, they click on it and are taken to the main website of the advertiser where they can place their order. The advertiser pays for every click they get, whether or not it converts. On the other hand, the publisher (owner of the website) shares the fee with Google.

The main benefit of Google Adwords is that it produces instant results, so you do not have to wait months to get positive results. Secondly, it requires very little work, so you can concentrate on growing your business. Thirdly, Adwords produce high quality results. This is because ads only target individuals who may be interested in the products, services, event or brand being marketed by the advertiser. However, these benefits come at a cost, as advertisers usually pay a lot of money for every click.

Google AdWords as a Platform for Creating Traffic and Testing Markets

The rise of Google AdWords has been a phenomenon of the emerging acceptance by the advertising industry of online platforms for advert brokerage.

The way that it works is deceptively simple. The Google AdWords platform offers the possibility to bid against other advertisers to have a keyword phrase associated with an advert, and displayed on a third party site whenever that keyword phrase is matched with the site content.

The guarantee to the advertiser is that the Google AdWords system displays their advert to a receptive audience. The guarantee to the site owner is that they get to share in a little of the revenue generated by the click-through actions of site visitors.

In this way, advertisers can generate traffic to their web sites by making sure that their adverts are 100% in line with the keyword phrases, and that the right keyword phrases are targeted in their Google AdWords campaigns. In other words, it is up to them to work out how responsive visitors to a web site that matches the keyword phrase will be.

To help advertisers, the Google AdWords system has a built-in tool called the Keyword Planner which gives them these vital details. As a result of analysing various metrics, advertisers can try to make sure that they generate the maximum web traffic for the lowest possible price.

A side effect of this is that people who make light use of the Google AdWords system can also test markets.

In the first instance, a market can be evaluated using the tools provided, by simply looking at metrics such as search volume and cost per click. This helps to see where the value is in a niche: if a keyword phrase in the Google AdWords database has a high CPC associated with it, then that niche is likely to be responsive one, with money to spend.

Other market tests can be carried out by buying cheap adverts, and creating campaigns around them to sell products and measure the performance of the traffic generated by participating tin the Google AdWords programme.

As an advertising platform, Google AdWords provides access to a huge market at a low cost, however care must be taken to select the right keyword phrases, and make sure that a clear policy and strategy is in place to manage the campaigns.

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Benefits of Facebook Advertising

These days, many business owners are marketing their products on the web to make more sales. However, web marketing is not that easy given the fact that there are millions of websites on the net. Most importantly, each and every web owner is employing search engine optimization techniques to get top page ranking. In such a situation, it becomes really difficult to get first page ranking to gain potential visits by prospects. Despite this, you can get a consistent stream of customers by tapping the power of social media, especially Facebook. There are many reasons why Facebook advertising is beneficial to any business.

Advantages of Facebook promotion

The main advantage of using Facebook is it is really cheap. When you compare the cost of Google AdWords and other paid campaigns, Facebook promotion turns out to be far more affordable. By expending a small amount, you can get desired results from your marketing campaign.

Another appealing benefit of Facebook is it delivers quick results. Unlike organic search traffic, you don’t have to wait for months to get visits by potential customers. If used effectively, you can get a consistent flow of potential customers through Facebook within a few days.

Even so, the biggest benefit of Facebook advertising is you get better conversions. Often web owners face a high bounce rate and low conversions through organic and paid search traffic. As a result, the return on investment is much low. However, when you use Facebook, you get to enjoy high conversions because Facebook drives targeted customers who are actually interested in your products and services.

Finishing words

Thus, Facebook advertising is really helpful to any business online. Affordable advertising, targeted traffic of potential customers, better conversions etc are some of the fantastic benefits of employing the power of Facebook. On account of these reasons, more and more entrepreneurs are employing Facebook as a way to gain prospects and make sales. In case you are lagging behind in the rat race, consider utilizing Facebook to promote your venture, and you could see visible results within no time and that too without breaking your bank account.

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Facebook Advertising – The Key Benefits

Besides the obvious reason that Facebook is one of the most popular websites in the world, there are many other justifications why you should try out Facebook advertising.

• Targeted Advertising: With Facebook, the advertiser can choose the kind of users (demographics, interests, region, etc.) his/her ads must be served to. While other social media sites such as Twitter, LinkedIn, Pinterest, etc. also offer such targeted services, the reach is much better with Facebook purely for its number of registered users. Moreover, ad placements for specific keywords are also possible on Facebook.

• Customer Loyalty: With fan pages, businesses or advertisers can sustain their ad’s reach or turn visitors into dedicated followers. Whenever you have a new product, service, or information to offer or share, fans get to see them on their wall pages, with no extra advertising money spent. You may also interact with the fans directly and further strengthen brand image and loyalty.

• Special Promotions: Special promotions are easy to dole out effectively when there’s a dedicated group of fans waiting for your next move. Customers interested in your brand or offering are all ears when it comes to updates and new information.

• Flexibility: Compared to Google AdWords, Facebook advertising is more convenient and flexible – that’s what past and current spenders say. The key aspects being extra ad description length and ability to put out picture-based ads.

• Increased Engagement: Facebook users are likelier to not hit the ad randomly. If a click comes through, it’s certainly a keen user. This means better ad visibility and also a better retention rate.

• Multiple Choices: The ad creator has the choice between CPM and CPC pay structures. This makes tailoring the ad campaign or customizing it as per your preferences much easier.

• Inexpensive: The cost factor probably should have been at the top. Facebook ads are known for their inexpensiveness. And the targeted features of Facebook advertising ensures you reach the right audience at a much lower cost. The range of impressions permitted for the budget is also quite wide, in comparison to other similar advertising platforms.

• Smartphone Crowd: With most Facebook users accessing the site on their mobile phones, the likeliness of reaching more people through their phones is high.

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