Now that business owners have realized the importance of having a strong online presence, there is a war on the internet. Businesses are fighting for traffic and having a website simply does not cut it anymore. On the other hand, organic SEO, may not give you the quality of results you are looking for. After all, it requires a lot of work and takes a long time. Furthermore, it attracts all kinds of traffic, so the conversion rate is usually low. On the other hand, Google Adwords does not require any work. In fact, all you need to do is set up your account and attach your credit card. Once the campaign is launched, you can start getting high quality traffic. The beauty of Adwords is that it mainly targets individuals who may be interested in the products or services that you may be offering.
How it Works
The first step, as mentioned above, is opening an account with Google and adding your payment information. Next, Google creates banner ads based on the keywords you have specified and places them on third party websites that have been signed up for the Adsense program. The ads are also placed on the search results page of the Google search engine. They usually appear on top of all other ads. If internet users are interested in the information contained in the banner ads, they click on it and are taken to the main website of the advertiser where they can place their order. The advertiser pays for every click they get, whether or not it converts. On the other hand, the publisher (owner of the website) shares the fee with Google.
The main benefit of Google Adwords is that it produces instant results, so you do not have to wait months to get positive results. Secondly, it requires very little work, so you can concentrate on growing your business. Thirdly, Adwords produce high quality results. This is because ads only target individuals who may be interested in the products, services, event or brand being marketed by the advertiser. However, these benefits come at a cost, as advertisers usually pay a lot of money for every click.