Do you think that your website is not attracting as many customers as it should, despite the fact that you are promoting the latest novelties through it? Have you ever tried to use Google for searching the net for products that you have on offer. Be prepared for a surprise if you do not find your site on the first few pages. Chances are that you might have entrusted the task of optimizing your site for search engines to a novice. If you want your online store to be successful, you need to hire a professional who knows about search engine optimization and has been in this field for several years.
Most people believe that launching a website and incorporating specific keywords or key phrases is enough to bring in clients. What they do not realize is that the person searching for the goods sold by them might not be using that exact term. For example, the person might have optimized his site for the phrase `dresses for teenagers.’ The search engine will not show his website on the search result pages if someone searches for `dresses for girls.’ This is a simple example. One needs to use combinations of different words having the same meaning to ensure that their website shows up on the SERP when anybody searches for terms relevant to the main keyword or key phrase. This is where the services of a search engine optimization expert makes its presence felt.
Linking internal pages
It is vital that you insert links on the main page that leads to the other pages of your website. This allows the search engine spider to crawl all of your pages and index them properly. Apart from this, you also need to
• Add fresh and relevant content on your website
• Include backlinks from similar sites having a high page rank
• Make sure that you include appropriate `alt’ tags with the images
These are just the tip of the proverbial iceberg. Search engine optimization is a sophisticated job. Therefore, you should hire a professional to carry out the task. Lastly, do not expect results overnight. Wait for a couple of weeks before you can see an increase in the number of footfalls on your site.