Archive for December, 2016

Saturday, November 29, 2008 10:16

Google AdWords as a Platform for Creating Traffic and Testing Markets

The rise of Google AdWords has been a phenomenon of the emerging acceptance by the advertising industry of online platforms for advert brokerage. The way that it works is deceptively simple. The Google AdWords platform offers the possibility to bid against other advertisers to have a keyword phrase associated with an advert, and displayed on […]