Making Attractive Facebook Adverts

Creating a successful Facebook advertising campaign is dependent on the actual offer, advert copy and audience targeting. All these pillars provide much needed assistance to the ad campaign. However, the offer is the most crucial. The audience must be provided a hook to opt-in or click-through. The following offer types tend to work best on Facebook.

Cheat Sheets and Checklists

Offer your Facebook fans valuable information bits as cheat sheets, check lists, reports, or guides and they will be enticed to click.

Tool Kits

A resource list or tool kit is another product type that provides the means necessary for achieving specific objectives instead of the information to attain a goal. There isn’t a major difference here. The distinguishing factor is primarily in the content, which is a software product or vital information sources list. The product may still be the report, but there could be a mention about the resources or tools in the copy.

Videos

Rich media content such as videos are good data mediums because reading doesn’t grab everyone’s fancy. Most people often like to relax and watch, and they’ll let their email addresses pay for the convenience.

Webinars

Facebook advertising is almost perfect for webinar promotion, despite these working the best mostly for recognized people. If you have provided some value to people in the past, they’re likely to mark their calendars for your future events. The value offering could take shape of a video, checklist or anything else.

Free Book Offer

If you have content to dispel, there’s a valuable strategy in hand. You can try any of these two methods. Make a book offer or provide the most valuable and outstanding piece of information in the book.

Physical Items

All the above mentioned ideas are connected to digital products – they are instant, simple to deliver and easy to order. Physical products are also an option if you can play on user impulses.

The product choice is crucial. It must be something people should pick up sans too much thought. If it is possible to imagine it inside a rack besides a Staples or Home Depot cash desk, you are right on track. Again, the goal is to make people click.

WordPress For Building Successful Websites Without Writing Any Code

The Internet is growing by leaps and bounds. Millions of new users are making use of the Internet for various purposes. Some of these visitors come online for shopping while others come online for selling their products and for finding information that they need.

The technology that supports this immense infrastructure is also evolving at a rapid pace. Gone are the years when websites were built with custom code. Today, it is possible to start a website in a few hours without much technical knowhow.

If you are looking to start a blog or a website to sell something online, you can use WordPress as a platform of your choice. WordPress is a software that helps you build meaningful and technologically superior websites without any coding knowledge. With some basic knowledge of web servers and using hosting account, you can install WordPress and start a website in a few hours.

The essential customization in WordPress comes in the form of themes. Different WordPress themes are used by different users depending on their needs and preferences. Some WordPress themes are suitable for blogs while others are designed to promote products and services. Some are visually more appealing for readers while others provide just the basic functionalities.

The choice of a WordPress theme would depend on various factors. If you are a beginner in the field of website development and blogging, you can start with a free basic theme. There are several of these themes available through WordPress. You can install and use them without having to pay anything. Hundreds of programmers and front end developers are developing new themes every day. These people license their themes through marketplaces such as ThemeForest.

If you are an advanced internet marketer, you would want something more suitable for your business or blog. Thus, you can install a paid theme on your website for added functionalities and features. When you buy a paid theme, you may get the license for a limited period or for the lifetime. Moreover, majority of the theme sellers also provide installation and other support. If you are experiencing some difficulty installing the theme, you can contact the seller. They will help you. With some patience and practice, you will be able to run a successful WordPress site with a paid or free theme.

See an example